Our privacy policy at a glance
IZORRA (QENLY LIMITED) collects the personal data needed to take and deliver your order, provide customer support and keep the website secure. We only use analytics and marketing cookies with your consent, we never sell your data, and you can access, correct or delete your data by emailing support@izorra.co.uk.
Last updated: 29/09/2026
This policy explains what personal data we collect when you visit izorra.co.uk, buy from us or contact us, why we collect it, who we share it with and the rights you have. We process personal data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
1. Who we are
The data controller is QENLY LIMITED, trading as Izorra, a company registered in England and Wales (Company No. 17031313).
- Address: 23 Grange Road, Birmingham, West Midlands, B10 9QF, United Kingdom
- Email: support@izorra.co.uk
- Phone: 0121 246 3456
For any privacy question or request, email us with the subject line “Privacy”.
2. The personal data we collect
Data you give us
- Order details: name, delivery and billing address, email address, phone number and the products you buy.
- Account details: if you create an account, your login email, password (stored encrypted) and saved addresses.
- Messages: anything you send us by email, phone or our contact form, such as questions about compatibility, returns or faults, including photos or videos of a faulty device.
- Newsletter sign-up: your email address, if you choose to subscribe.
- Reviews: your name or display name and the review you submit.
Data collected automatically
- Technical data: IP address, browser and device type, operating system, pages viewed, referring site and time on site.
- Shopping data: basket contents, wishlist, products compared and recently viewed products.
- Cookie data: see our Cookie Policy.
Payment data
Card, Apple Pay and Google Pay payments are handled by our payment provider. We never see or store your full card number or security code. We receive a payment confirmation, the last four digits of the card and fraud-check results.
3. How we use your data and our legal basis
| Purpose | Legal basis |
|---|---|
| Processing, dispatching and delivering your order, and sending order and tracking updates | Performance of a contract |
| Handling returns, cancellations, refunds and faulty-item claims | Performance of a contract; legal obligation (consumer law) |
| Running your customer account | Performance of a contract |
| Answering questions and giving product or compatibility advice | Legitimate interests (helping customers); contract where it relates to an order |
| Preventing fraud and keeping the website secure | Legitimate interests; legal obligation |
| Keeping accounting and tax records | Legal obligation |
| Sending our newsletter and offers | Consent (you can unsubscribe at any time) |
| Website analytics and measuring advertising | Consent, given through our cookie banner |
| Publishing product reviews | Consent |
4. Smart devices and companion apps
Some products we sell, such as smartwatches, earbuds and headphones, work with a manufacturer’s companion app. Data those devices and apps collect, such as health, fitness, sleep or location data, is processed by the app provider under its own privacy policy, not by IZORRA. We do not receive or have access to that data. Please read the app provider’s privacy information before pairing a device, and reset any device to factory settings before returning it to us.
5. Who we share data with
We share personal data only where it is needed to run our shop, and our service providers may only use it on our instructions:
- Couriers and delivery partners, to deliver your order and send delivery updates.
- Payment providers (such as WooPayments/Stripe), to take payment and prevent fraud.
- Website hosting, email and IT providers, who host the site, our email and our security and performance tools.
- Email marketing provider, to send our newsletter if you subscribe.
- Analytics and advertising partners (such as Google, Meta and TikTok), only if you accept those cookies.
- Google Customer Reviews: after an order we may share your order number, email, delivery country and estimated delivery date with Google so it can invite you to review your purchase. Taking part is optional. Google acts as an independent controller.
- Professional advisers, HMRC, police and regulators, where required by law.
We never sell your personal data.
6. International transfers
Some providers may process data outside the UK, for example in the European Economic Area or the United States. Where they do, we rely on UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Agreement or Addendum, so your data stays protected.
7. How long we keep your data
| Data | How long |
|---|---|
| Orders, invoices and payment records | 6 years after the end of the financial year, to meet tax and legal obligations |
| Customer support and fault correspondence | Up to 6 years, as it may relate to consumer-law claims |
| Customer account | While your account is active; deleted on request or after 3 years of inactivity |
| Newsletter subscription | Until you unsubscribe |
| Contact form messages not linked to an order | Up to 2 years |
| Analytics data | Up to 26 months, depending on the tool |
8. How we protect your data
The site uses HTTPS encryption. Payments are processed by PCI-DSS compliant providers. Access to customer data is restricted to people who need it, and passwords are stored in encrypted form. No method of sending data over the internet is completely secure, but we take reasonable steps to protect your information.
9. Your rights
Under UK GDPR you have the right to:
- access a copy of the personal data we hold about you;
- ask us to correct inaccurate or incomplete data;
- ask us to delete your data where we have no legal reason to keep it;
- restrict or object to our use of your data, including for direct marketing at any time;
- receive your data in a portable format;
- withdraw consent at any time, where we rely on consent.
To use any of these rights, email support@izorra.co.uk. We may ask you to confirm your identity. We will respond within one month, and there is normally no charge.
10. Marketing
We only send marketing emails if you have subscribed or, as an existing customer, have not opted out of similar-product offers. Every email includes an unsubscribe link, or you can email us to stop.
11. Cookies
We use essential cookies to run the basket, checkout and account login. Analytics and marketing cookies are only set with your consent. See our Cookie Policy for details and to change your preferences.
12. Children
Our website and products are intended for adults. We do not knowingly collect personal data from children under 13. Orders must be placed by someone aged 18 or over, or with the permission of a parent or guardian.
13. Complaints
If you are unhappy with how we have handled your data, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
14. Changes to this policy
We may update this policy from time to time. The latest version is always published on this page with the date it was last updated.
Privacy FAQs
Does IZORRA sell my data?
No. We never sell personal data. We only share it with the service providers needed to run the shop, such as couriers and payment providers.
Does IZORRA see my smartwatch health data?
No. Data from smartwatches, earbuds and other devices is handled by the manufacturer’s companion app under its own privacy policy. IZORRA does not receive it.
How do I delete my data?
Email support@izorra.co.uk. We will delete your data within one month, except records we must keep by law, such as order and tax records.